Magic Minerals was conceived and created by Jerome Alexander. It was created to cover, conceal, and correct any flaws that may be seen on the skin. This is accomplished through their unique built-in color corrector which matches up to your skin tone. For covering up age spots, dark circles, and multi skin-tones, Magic Minerals introduces its ultra-fine micronized mineral powder. It can be applied without bunching up in any wrinkles or caking up. This all-in-one makeup system is safe on the skin and made without any irritants or fragrances. Magic Minerals would last up to 12 hours and adjusts to your skin tone easily.